I help organisations turn complex ideas into clear, effective brand and UX solutions that perform.

I’m a Lead Brand & UX Designer with 10+ years of experience creating digital products and brand systems that drive engagement, retention, and measurable results.

I specialise in bridging brand and user experience — designing solutions that are not only visually compelling, but also improve usability and conversion.

Impact:

+15% user retention
+20% course enrolments
+25% engagement
30% faster delivery

I’ve worked across e-learning, marketing, and digital platforms — leading end-to-end projects and collaborating with cross-functional teams.

I combine strategic thinking with hands-on execution to create design solutions that perform.

Based in London, with a global perspective shaped by my background in Taiwan.

Selected clients include