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Business Card & Print Identity

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Translating brand identity into tactile, high-quality print design

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Role: Brand Designer

Scope: Identity application, print design, production-ready assets

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Context

As part of broader branding projects, I designed business cards and printed materials that reflect each client’s identity in a physical format.

These assets needed to feel premium, cohesive, and aligned with the overall brand system.

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Problem
  • Translating digital brand elements into print can lose impact

  • Materials needed to stand out while remaining practical and legible

  • Ensuring consistency across different print formats and finishes

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What I did
  • Applied brand identity (colour, typography, tone) to print formats

  • Explored material, layout, and finish options to enhance tactile quality

  • Designed clean, balanced compositions for readability and impact

  • Prepared production-ready files for print (bleed, colour profiles, formats)

 

Outcome
  • Delivered cohesive print assets aligned with brand identity

  • Created business cards that feel distinctive and premium

  • Ensured smooth handoff to print with accurate, reliable outputs

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Focus

Elevating brand experience through thoughtful, high-quality physical design.

© 2023 by Yolanda Kuang

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