Created a cohesive brand identity and packaging system to strengthen product positioning and shelf appeal.

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Role: Brand Designer

Client: Independent project

Scope: Identity, packaging, print

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Context

A natural skincare brand looking to establish a distinctive and cohesive visual identity across products and packaging.

 

Problem

The brand lacked a clear visual system, making it difficult to stand out and communicate its natural, premium positioning.

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What I did

• Developed a visual identity inspired by natural ingredients

• Designed packaging system across multiple product formats

• Created print materials and brand guidelines for consistency

• Ensured the design reflected a premium, natural positioning

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Outcome

• Established a cohesive and recognisable brand identity

• Improved product presentation and shelf appeal

• Created a scalable design system for future product expansion